A practical guide to looking like Eziway.
For thirty years we’ve helped not‑for‑profit Australia pay its people well. This book covers the five essentials — logo, colour, typography, layout, and the approved disclaimers — so every surface we publish feels unmistakably ours.
The E W mark, and the family around it.
The Eziway mark is a modular construction — a green “E” built from triangles and a single bar, paired with a dark “W” carved from two diagonals, finished with one floating green accent. The triangles are the brand. They appear everywhere.
Two product wordmarks share the same mark.
120 px / 32 mmWeb · print
60 px / 16 mmFavicons · app
Brand greens on light
Use the prescribed leaf green and ink colours on cream, paper, or white backgrounds.
White W on ink
On ink backgrounds, the W inverts to white. The E and floating accent triangle stay green.
Rotate or skew
The mark sits square on the baseline. No tilts, no perspective, no animation that flips it.
Recolour or fill
No gradients, no photo fills, no off-brand greens. The palette is the palette.
Leaf green, ink, and a quiet orange.
Three colour families do almost all the work — green for energy and action, ink for confidence and gravity, paper-cream for warmth. Orange is held back for the rare moment something is genuinely urgent.
Leaf green.
The signature colour. Used for accents, CTAs, dot indicators, eyebrow text, and italic emphasis. Never as long-form body colour.
Ink. Never pure black.
A near-black with a subtle green undertone — replaces pure black throughout. Plus three softer greys for body, captions, and dividers.
Paper & cream.
Sections alternate between white and cream backgrounds. The cream warms the page and gives the eye a place to rest.
The one orange.
A single warm accent. Used only where something is genuinely time-sensitive — “Maximise” alerts, deadline banners, end-of-FBT‑year notices. Never as a brand colour.
Two typefaces. One italic anchor.
Geist carries everything — display, body, captions, the lot. Instrument Serif appears once or twice per page in italic, tinted green, on the word that carries the emotion of the sentence.
Geist × Instrument Serif
Geist is engineered, modern, neutral — it does the heavy lifting. Instrument Serif is warm, literary, almost handwritten — it provides the single moment of personality per line. The contrast is the point.
Seven steps. No more.
Italicise the word, not the subject.
In every headline above a certain size, set one or two key words in Instrument Serif italic, tinted Green 600. Pick the word that carries the emotional or argumentative weight — usually a verb, an outcome, or an adjective. Never italicise the literal subject (“Eziway”) or a generic noun (“service”).
- ✓ “Compliance is personal.”
- ✓ “Three pillars and a partnership.”
- ✓ “Members maximised automatically.”
and a partnership.
A 4‑pixel grid and three radii.
Every margin, padding, and gap snaps to a 4-pixel base. Three corner-radius values cover every component. Restraint here is what keeps the rest of the system from feeling crowded.
Six steps from micro to hero.
Soft, never sharp.
One grid. One breakpoint.
The approved small print.
Three disclaimers cover every document Eziway publishes — one for consumer collateral, one for policy, one for system manuals. They’re reviewed and approved annually. Copy them verbatim. Don’t paraphrase, don’t abbreviate, don’t mix them.
Digital and printed collateral.
Policy documents.
System manuals & .
Pick the right one, paste it verbatim.
- ✓Match the audience to the disclaimer. Consumer (01) for anything a member reads; policy (02) for governance; manuals (03) for operational and B2B documents.
- ✓Do not edit the wording. Approved language has been signed off by the Office of the CEO. Only the year in the copyright line is updated annually, after the next review.
- ✓Keep the format. The pipe characters and “E. & O. E.” (errors and omissions excepted) stay exactly as shown.
- ✓Set it as document footer. 11–12 px, ‑‑muted colour, last element on the last page. Never in the body.
Experience the Eziway.
A living document. Maintained by the office of the CEO. Suggestions, corrections, and edge cases that aren’t covered here all welcome — send them to brand@eziway.net.au and we’ll roll them into the next edition.